03
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26
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2025
Serving Those Who Serve: Embracing Tobacco Harm Reduction
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12pm - 1pm

Doors open

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Vice President of External Affairs, Annie E. Casey Foundation

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

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Vice President of External Affairs, Annie E. Casey Foundation

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Short speaker biography. 

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About the Event

March
 
17
,
 
2026
 
-
 
8:00AM 
EDT

Travel Credit Included for In-Person Attendees

Though tobacco use has been declining in the US, service members and military veterans continue to have higher rates of tobacco use than civilians.


According to the Centers for Disease Control and Prevention, cigarettes remain the number one preventable cause of death in the United States, and veterans smoke cigarettes at significantly higher rates than the national average.

 
In fact, more than one in five US veterans smoke, and according to data before 2019, that number jumps to over half among male veterans and service members between the ages of 18 and 25. 


One method to combat the prevalence of harmful cigarettes is through tobacco harm reduction, or supporting tobacco users to switch to less harmful, smoke-free nicotine products.


How effective are tobacco harm reduction strategies?  What federal policies and regulations can curb cigarette smoking among service members and veterans and reduce the rates of tobacco-related disease? And how can we support communities with a disproportionately high rate of cigarette smokers to change their daily routines?


Join The Hill and PMI U.S. on March 17th for an in-depth discussion with lawmakers, public health experts, and veterans’ organizations on the rates of smoking within veteran and military communities. We will explore how tobacco harm reduction can impact the smoking behavior of communities in the US that are most affected by tobacco use.

Watch The Full Event

Speakers

Additional Speakers To Be Confirmed

Dr. Tom Price

Former Secretary, Dept. of Health & Human Services (HHS)

Dr. Stephen Ferrara

Principal Deputy Assistant Secretary of War for Health Affairs, Department of War

Rep. Rob Wittman (R-VA)

Vice Chair, House Armed Services Committee

Chelsey Simoni 

Co-Founder & Chief Health Officer, HunterSeven Foundation

Danny Vargas

Founder, Chairman & CEO, American Latino Veterans Association 
 

Lindsay Lewis 

CEO, Progressive Policy Institute

Harvey Graham-Green

British Army Veteran 
 

Dr. Brian Erkkila

Head of U.S. Scientific Engagement, PMI U.S.

Bill Sammon 

SVP, Editorial Content,
The Hill

Sarah Katt

SVP, Programming,

The Hill

Kathleen Koch 

Contributing Editor,

The Hill

Agenda

8:00 am

Registration & Networking Breakfast

8:30 Am

Welcome Remarks

Bill Sammon, SVP Editorial Content, The Hill & NewsNation

8:35 am

 The Department of War’s Top Doctor Perspective

Dr. Stephen Ferrara, Principal Deputy Assistant Secretary of War for Health Affairs, Department of War in conversation with Kathleen Koch

8:50 am

Sponsor Perspective: PMI

Dr. Brian Erkkila, Head of U.S. Scientific Engagement, PMI U.S. in conversation with Sarah Katt

9:00 am

Veteran’s View: Quitting Smoking

Harvey Graham-Green in conversation with Kathleen Koch

9:10 am

Tobacco and Health Equity: Solutions for the Most Vulnerable


- Chelsey Simoni, Co-Founder & Chief Health Officer, HunterSeven Foundation 
- Danny Vargas, Founder, Chairman & CEO, American Latino Veterans Association 
- Lindsay Lewis, Chief Executive Officer, Progressive Policy  Institute

 

 in conversation with Kathleen Koch

9:40 am

Moving Forward: Working Toward Bipartisan Tobacco Harm Reduction Policy

Dr. Tom Price, Former HHS Secretary (R) in conversation with Kathleen Koch

9:55 am

A View from Capitol Hill  
Rep. Rob Wittman (R-VA), Vice Chair, House Armed Services Committee in conversation with Kathleen Koch

10:05 am

Event Concludes

Hosts

Bill Sammon

SVP – Editorial Content, The Hill

Betty Liu

Host, The Hill

Kathleen Koch

Contributing Editor, The Hill

Sylvan Lane

Business Editor, The Hill

Proudly Sponsored by

Portrait

PMI U.S.

PMI’s U.S. businesses (PMI U.S.) are on a mission to deliver a smoke-free future in the U.S. by replacing cigarettes with better, smoke-free alternatives, such as ZYN and IQOS, for America’s 30 million legal-age adults who smoke.


From PMI’s global headquarters in Stamford, Connecticut, and other locations nationwide, PMI U.S. contributes leadership, jobs, investment, and innovation in the U.S. The U.S. businesses employ more than 3,000 people across America and operate product manufacturing facilities, including in Owensboro, Kentucky, and Wilson, North Carolina.

Event Themes

To Tax or Not to Tax 

House and Senate Republicans are headed to a crossroads over how much it will cost to extend President Trump’s 2017 tax cuts. How will Republicans in Congress pay for the tax cuts and which additional cuts will be added? Which issues will be the thorniest? And how will lawmakers avoid ballooning the already large federal debt?

Trade War Fallout

The U.S. is embroiled in escalating trade wars on multiple fronts against Europe, Mexico and Canada. How will the tariff hikes impact the growth and inflation at home and across the board? What kind of impact will tariff hikes have on inflation, business investment and the economies at home and abroad? Will central banks have to keep interest rates higher for longer than previously expected?

Cryptocurrency Capital

Trump 2.0 is a big proponent of various cryptocurrencies and pledged to make America "the crypto capital of the planet." What additional crypto executive orders can we expect to see during his second term and is the possibility of a stablecoin in American’s future?

AI, Antitrust & the Administration 

Antitrust regulators aren't backing down from cases against Big Tech names like Google, Meta and Apple. Where do the FCC, FTC and Justice Department stand on antitrust issues? And how will the growing consolidation of AI platforms and technologies play out in a second Trump Administration?

Energy Roadmap

While President Trump has pledged to “drill, baby drill,” the country’s energy future will rely on far more than just fossil fuels. With U.S. and global electricity demand on the rise, alternative energy sources like solar, wind, coal, nuclear and geothermal will play an increasing role. How will energy technologies shift dramatically in the next four years in the overall energy picture? And what are the environmental repercussions?

Cyber Corner

Ransomware, phishing and data breaches, oh my! Advancements in technology and more complex cyber threats are a package deal. What should c-suite executives do to protect their companies? And what role is AI playing in complicating cybersecurity attacks?

Startups Spotlight

In recent years, many startups have had a tough time raising money to get their fledgling businesses going. What is the current climate for entrepreneurship? Will the majority of startups continue to be AI-focused? How will the IPO market fare during Trump 2.0?

Real Estate Realities

All real estate is local. How much further do interest rates need to fall to jumpstart the housing sector? What impact will the recent nosedive in the stock market have on an already slower housing market?

Venue

Apella at Alexandria Center is New York City’s leader in innovative meeting and event space. Apella offers 10 thoughtfully designed private rooms, all with contemporary interiors and state-of-the-art technology, and many with expansive East River views.

Sponsored by

Interested in learning more?

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